Mario Sentell Giden Mims, known professionally as Yo Gotti, is an American rapper and music executive. In 1996, he released his debut album Youngsta's On a Come Up under the alias Lil Yo. He went on to release From Da Dope Game 2 Da Rap Game, Self-Explanatory, Life, Back 2 da Basics, Live from the Kitchen, I Am, The Art of Hustle, I Still Am, Untrapped, and CM10: Free Game.
Gotti founded the record label Collective Music Group in 2012, which has gone on to sign successful acts including Moneybagg Yo, 42 Dugg, Blac Youngsta, GloRilla, EST Gee, and Mozzy.
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