An important figurehead within the ever-growing UK Hip-Hop scene - most notably alongside his collective House of Pharaohs - due to his storytelling, tone, flow and ear for detail.
He is wise beyond his years and, since his inception, continues to push the scene forward whilst building a fan base that spreads far beyond the UK. He has maintained the same hunger, charisma and flair he had since day one. Sam has no intention of being anyone's ‘role model’ and wants to be free to make his own mistakes, but he has a solid moral compass with plans to pay it all forward.
The pioneering musician loves music, food, and education and is peeling back the layers even further to let his supporters in. Not to forget Sam’s love for fashion which involves his growing clothing and merch line, as well as his work with Billionaire Boys Club this year, it’s evident that Sam is a man of many talents.