Ay Yola is a Russian Bashkir-language folk-pop musical group, which was formed in Ufa in 2024.
Ay Yola is most famous through its 2025 debut single "Homay", which went viral internationally, notably in the Turkic states: Kazakhstan, Turkey, Uzbekistan, Kyrgyzstan, and Turkmenistan. Additionally, the song topped the airplay and streaming charts in Russia and got into top 10 of airplay charts in Commonwealth of Independent States, Kazakhstan, Latvia and Moldova.
From Wikipedia (