A first generation Mexican American and a proud ambassador of her family’s cultural heritage, 19-year-old Sarah Silva – performing under the moniker Estevie – leads the new wave of pop artists bringing back old Latin sounds. On the forefront of the cumbia and Mexican regional music resurgence, Estevie’s unique blend of traditional Latin styles and modern pop is deliciously addictive. Equal parts evocative, fierce, playful, and endearingly quirky – the LA-based singer-songwriter is love at first listen. Growing up in the small town of Beaumont, California, Estevie began singing at age eight eager to learn the songs she heard at family gatherings. Immediately discovering a passion and talent for performing, she auditioned for the Mexican singing competition La Academia Kids at age 11 where she won second place. In August of 2021, Estevie independently released her breakout single “Canela,” alongside a stunning self-directed music video. Capturing her magnetic presence and sultry vocal performance style, the “Canela'' video garnered the attention of the biggest acts in the regional Mexican genre. Subsequently, Estevie landed a feature on Eslabon Armado’s 2022 album NOSTALGIA – the first regional Mexican album to debut in the top 10 of the Billboard 200 – and inked a record deal with Ricky Reed’s Nice Life Recording Company.