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Estrategia Norteña
Founded in 2017 by Juan Carlos Gomez Jr., Estrategia Norteña blends Mexican roots with English-language influence, reinventing norteña sax for a modern and diverse audience, and establishing themselves as a staple of the genre’s new era. Their journey began with the EP Una Probadita (2019), followed by the bold and experimental F5 (2021). In 2023, they reached a breakthrough moment with their debut album Eros, earning more than 250k streams within the first 24 hours of its release. Estrategia Norteña also experienced brief stints with two of the most prominent labels in the genre—Azteca Records and Elegante Records. While at Elegante Records, they released some of their most recognized hits, including telepatía (64M+ TikTok views), golden hour (16M+ TikTok views), and ASTROS. Though these projects achieved viral success, the band ultimately chose to return to independence, determined to keep full creative control and continue building their sound on their own terms. Now fully independent, Estrategia Norteña continues to grow its global audience with a lineup featuring Juan Carlos Gomez Jr. (saxophone), Ozzy Mendez (vocals), Johnny Magaña (accordion), Jaasai Magaña (bajo quinto), Oscar Gonzalez (drums), Angel Maldonado (bass), and Ariel Gomez (percussion). Together, they deliver a sound that bridges generations staying true to tradition while pushing the genre into new territory.

Songs

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1
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ASTROS
Estrategia Norteña
2
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golden hour
Estrategia Norteña
3
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telepatía
Estrategia Norteña
4
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Por Mi y por Mi Novia
Estrategia Norteña
5
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MADRID E
Estrategia Norteña

Albums

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Eros

2023
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En Vivo Desde St. Laurence Catholic Church

2021

Singles & EPs

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Last Christmas

Single • 2025
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You’re Still The One

Single • 2025
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Telepatía

Single • 2024
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Shillin'

Single • 2025
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ASTROS

Single • 2025
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Write This Down

Single • 2024
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MADRID

Single • 2025
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golden hour (Spanglish)

Single • 2025
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Mentiste Tan Bien

Single • 2025
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golden hour

Single • 2024

Videos

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Estrategia Norteña - Como Agua Caliente (Video Oficial)

Estrategia Norteña • 13K views
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Estrategia Norteña - Voy a Dejarte (Video Oficial)

Estrategia Norteña • 9.3K views

Live performances

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Estrategia Norteña - Por Mi y por Mi Novia (Jaasai Magaña | 8 Años) PALOMAZO

Estrategia Norteña • 4K views
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De Los Besos Que Te Di (En Vivo)

Estrategia Norteña & Randy Ortiz • 11K views

Playlists by Estrategia Norteña

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